Could it have been any clearer?
Door opens –
“Please Miss can I get my PE kit?”
“No, this is an exam” I say as I shut the door on him!
This happened, not once, not twice, but 3 times!
I was invigilating a 1:1 with a student taking an English Language GCSE in one of the classrooms.
Despite the signs on the door, 3 students opened the door and asked if they could come in to get their PE kits, with the last one actually coming into the room.
I couldn’t believe it – it was quite clear – definitely no ambiguity there.
I think the first 2 probably didn’t think – they had PE and needed their kit, but the last one gave me the impression that he felt the rules didn’t apply to him. He had been outside when the other 2 tried, but that didn’t stop him giving it a go.
Hopefully these students won’t enter adulthood thinking the rules don’t apply to them. If they do, they won’t have an easy life, as I’ve seen with some people I’ve met in my years as a marketing law expert. Trying to push against the rules is very tiring and never ends well.
Rules are there to ensure fair play, but what I’ve found is that they push against them because they don’t understand them, and more specifically, how they affect their business. They see the rules as a barrier to being successful, something to try and beat.
However, when I explain what the rules say, and how this affects them and their brand, they see them in a different way and I can help them promote their products and services on the right side of the law.
So if there’s something you’re not sure about when it comes to advertising and marketing, you know who to ask. 🤔
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