Yes I know that’s boring
I don’t think I have mentioned this before but my husband and I are looking for a plot of land to build our own house.
Wow, you may think, that’s a big project.
And you’d be right.
This is why we have thought long and hard about what we really want and then we drew up a detailed plan.
We went to all this trouble because this house is where we’ll spend our retirement (apart from numerous holidays I hope) so we need to make sure that where we choose ticks all our boxes.
Some of our wishes are limited by money, some by location, which means they may not be possible, but there are some that are non-negotiable.
For instance:
- A village location
- A pub
- A village shop
Why these things in particular?
We’ve been dreaming of long walks in the country with our golden retriever which end at the pub, via the shop for a paper. Bliss!
Having a properly thought-out plan is also vital when it comes to your marketing otherwise the money you spend will be wasted.
In drawing up your plan, you need to consider whether your marketing is:
Sending the Right message – is your marketing resonating with your ideal customer?
Aimed at the Right person – are you talking to the people that need your stuff?
Reaching them at the Right time – are you in your customer’s minds when they decide to buy?
Using the Right medium – where do your customers hang out?
Getting all these right means your marketing message is as good as you can get it. So, if you need help creating a robust plan for your marketing activities, which includes compliance with all the rules and regulations,