One of the trials of being a parent
The neighbours to one side of us are a family. There are 3 children, the youngest being 3 years old, Carlo.
He came round with his mum the other day to give us some eggs. They have 12 hens so they are never short of them.
Carlo handed over the eggs and we talked with his mum about his school, as he has just started at nursery. He is enjoying it but is so tied at the end of the day that there is no trouble getting him to bed.
After we finished talking, Carlo said:
“Do you know something…
… my mum and dad think you are bad neighbours!”
The expression on his mum’s face was priceless!
She was a little speechless at first, but then apologised and explained that he had half heard a conversation and misunderstood.
Kids are great at embarrassing their parents. I remember a number of occasions when my daughters did the same.
Children see the world differently from adults and will always interpret what they hear in their own way.
And differing views and misunderstandings happen in business too.
Colleagues can have different interpretations of a project brief and often, they’re easily resolved, but sometimes the consequences can be more serious.
For instance, differing views of what terms are necessary for a competition or a miscommunication which results in the copy for an advert not being checked can lead to an embarrassing encounter with the ASA.
Remember just one complaint can lead to an investigation. Even if there is an informal outcome, the time taken by you and your team to answer their questions will take you away from the day-to-day running of your business – time better spent building your brand.
That’s why having an expert on hand to ensure the process runs smoothly and within the rules is vital.
You pay your accountant to ensure your business finances are above board, why not pay a marketing law expert to ensure there are no mistakes or misunderstandings when it comes to your marketing and advertising? So if you would like piece of mind when it comes to promoting your business,