Such a captive audience
I’ve told you about my trip to Loughborough uni to drop my daughter off to begin her Fine Art studies.
It was hard work unloading the car and taking her stuff up to her flat. We only had 30 minutes to do this as we needed to move the car to make way for other parents.
We had help from some 2nd year students, but after the 6th and final journey, I was starving. It was now gone 2 pm and I hadn’t had so much as a bite to eat since I ate breakfast just before we left home.
On the way back to Maddy’s flat, we looked to see if we could get some lunch. There was nowhere open as far as we could tell.
I asked one of the 2nd years:
“No nothing is open today, but we will get dinner this evening”.
Well, that was just great. Maddy is in a catered hall, which means she gets 2 meals a day during the week, so she was fine because she could grab a snack from the food we had brought with her and wait for dinner.
I, on the other hand, had a 2 hour drive home!
This got me thinking – how many other parents would be in the same situation? Driven for hours and then lugged their offspring’s belongings to their accommodation.
They could have made a small fortune selling sandwiches and salads to hungry mums and dads.
A case of a lack of thought and planning. Surely someone would have realised this opportunity as part of the planning for the day.
My point?
Unfortunately, a lack of thought and planning can so easily happen in business.
For instance, a failure to think through the legal implications of your marketing can be costly. You may not receive a fine, but the adverse effect on your well-earned reputation could be the consequence of a lack of planning. So, if you want to properly plan and execute your marketing strategies, including ensuring the legal side is covered