We’ll have to wait and see
I was chuckling when I saw the uproar caused by Pret a Manger changing the terms of their subscription loyalty scheme.
The original scheme is nearly 4 years old, having been brough in after the pandemic to attract customers back into their shops.
They offered 5 free drinks per day for £30 pm.
This was pretty generous, as the average coffee is not £3.30. The deal also included 20% off food.
They have recently announced that from September, it will be £10 pm for 5 half-priced drinks and no discount on food.
This news has been met with horror with some “experts” saying it could see the end of the café chain.
I don’t see this, and they are just following competitors Costa and Starbucks who have done similar.
I think they have just realigned the offer with the current financial climate. People don’t have as much money to spend on what is seen as luxuries, so reducing the cost to their customers allows them to treat themselves.
So if you buy more than 6 coffees a month, the subscription is worthwhile.
Are you giving up your subscription in September?
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