And it’s so easy to fix
Many people are not bothered with spelling and grammar these days, saying it’s old fashioned and not necessary in our digital lives.
But I disagree.
I received 3 email newsletters the other day and all of them had either spelling mistakes or words missing!
This is disappointing.
Spelling can be difficult for many – it wasn’t something I got to grips with until I went to uni – but putting out content with spelling mistakes, and whole words missing, is not showing you in the best light.
You only get one chance to make a first impression, so don’t waste it for want of a spell/grammar checker.
And I know, it can be a case of not seeing the wood for the trees when it comes to our own work.
So ask someone to read it- I get my other half to check mine and he sometimes spots something I’ve missed.
And this is so much more important when it comes to your marketing and advertising copy.
An ad about your products and services that is interesting and catches the viewers’ attention is what you’re aiming for, so don’t detract from that with simple spelling and grammar errors, as these are likely to be what they remember.
The devil is in the detail they say, so if you need a fresh pair of eyes on your copy, and ones that can make sure the content is compliant as well, you know where I am!
Because I’m more than a proof reader.
PS. You can get this support as part of my retainer service – reviewing the ad copy is within the rules as well as spelling and grammar 😊
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