It can be costly
We had to take the pup to the vet the other day. 😟
He was losing weight, was not himself and he was chewing his paws, making them red and inflamed.
The vet said these were classic signs of a food allergy which can happen in young dogs.
She thought it was the chicken in the food we give him, as chicken and beef can cause issues in pups.
So we looked at alternatives from our supplier and discovered something worrying.
It wasn’t the chicken that’s the problem, it’s the wheat!
We knew that some dogs are gluten intolerant (they are also lactose intolerant) so we had chosen a wheat free chicken puppy food which he loved.
So when we moved onto the junior range, we moved him to the chicken version of that, as we assumed it was also wheat free.
Wrong – unlike the other 2 flavours, the chicken one has wheat in it.
So, while we waited for our supplier to deliver a different flavour, lamb & rice, we went out and found one to keep us going.
And the pup loves it, bowl emptied and licked clean.
He is more like himself and he’s stopped chewing his paws so much. I know it will take time for the irritation to subside.
This made me realise the dangers of assuming things. I will definitely look at the ingredients when we move him on next time.
Now making assumptions about your marketing and advertising can be costly.
Just because your ad copy was compliant in the past doesn’t mean that can’t change.
Rules change and it can be easy to miss important updates.
So if you need someone to review your ad copy to ensure its legit, you know where to find me.
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