Not quite what I imagined!
I recently discovered something rather amusing—and slightly alarming—through the Nectar loyalty scheme: in 2024, I was the number one buyer of Brie at my local Sainsbury’s!
As much as this might reveal about my family’s love for cheese, it got me thinking about the value of loyalty cards and what they mean for both shoppers and businesses.
If you were wondering whether loyalty cards are worth it; research by Which? last year found that supermarkets with loyalty schemes offer big savings on larger shops.
Where you have a wider range of products, tailored savings, exclusive discounts, and personalised offers can make a difference when shopping for everyday essentials.
For businesses, loyalty schemes can be a powerful tool to build strong customer relationships. By understanding what their customers love—whether it’s Brie or bananas—businesses can tailor their offers and promotions to provide real value where it matters most.
However, this only works if businesses are transparent about what they are doing. Terms and conditions should be clear about how the scheme works and what data is collected, how it’s used, and how it’s protected.
Loyalty schemes should never feel like a trade-off between savings and privacy—it’s about balancing the needs of both sides.
So, next time you use your loyalty card, whether you’re aiming to top the Brie leaderboard or simply picking up your weekly groceries, take a moment to think about the benefits.
Although primarily used in B2C, many B2B businesses are using these schemes as they’re a powerful way to nurture relationships with clients.
And if you need help with those terms and conditions, you know where I am.