A bit scary for an 11 year old!
As I fired up my laptop and monitors for work, I glanced out of the window and saw my neighbour’s twins walking to catch the bus to school.
One was struggling to get her large and heavy-looking backpack to sit more comfortably on her back. They only started secondary school a few weeks ago, and the scene took me back to when my daughters first went to “big school” 7 and 9 years ago respectively.
The uniform was always a little big and baggy, as we needed to leave some “growing room”. This meant a skirt halfway down their calves and blazer sleeves covering their hands!
Those first few weeks at a new school can be scary for an 11 year old. I know I remember it myself as not the best time in my life. But it is a stage in your life that comes and you need to deal with it as best you can.
And this is certainly true when it comes to doing something you’ve not done before in your own business. You have an idea, but you hesitate because you are not sure how it might go.
You hope it will succeed, but what if it fails?
For many business owners, this is the case when it comes to their marketing. They have spent years building their companies and are afraid of negative consequences should they change things.
Marketing has rules and regulations and dos and don’ts, so it’s understandable there is a reluctance to do things differently, in case it does work out the way you planned.
Maybe it’s not worth the risk?
But if you never try, you’ll never know. Life is full of risks, you just need to know which ones to take.
So, what should you do if you want to mix up your marketing?
Get expert help of course.