Don’t say No

Try “Yes if” instead

A discussion on LinkedIn about lawyers always saying No got me thinking.

Lawyers do have a reputation for saying no to anything anyone comes up with, especially marketing teams. The them and us battle.

It’s a default reaction, created by a fear of liability.

Everything we do has risks – those risks could be big or small, or more often, somewhere in between.

If we didn’t accept some element of risk, we’d never do anything.

So our job is to advise on the legal risks of an idea, focusing on how to minimise those risks, instead of acting as a roadblock.

So, when my clients come to me with questions about marketing and advertising law, we discuss all aspects, what the law says, how this affects them, what are the options we can take, and what risks might there be.

The law is not black and white, but a lovely shade of grey, so it’s often “Yes, we can do X, if we also do Y”.

Then the client  decides – based on sound advice.

This is what I do, helping clients achieve their goals within the rules.

Perhaps I can do this for you?

PS. My retainer service allows me to discuss the options with clients and find the best solution to ensure their marketing and advertising law is on the right side of the law.