Like a pub crawl but different
I think I’ve mentioned it before but I live in a hamlet.
We have roughly 300 people living here in 2 parts, separated by a hill.
I live at the bottom of the hill, and it is a beautiful place but it lacks one thing – a pub!
So, one of our neighbours suggested resurrecting something we did years ago, (which was lost as a consequence of the pandemic) …
… a house crawl.
This is like a pub crawl, but we move from one house to another, glass in hand.
My husband and I are one of 8 hosts.
Our neighbour sent round a running order, but there were errors.
There were road names missing, just numbers, which as there are 2 roads involved would be confusing for some, especially the new residents.
The timings at each house also did not follow through the route, with people going from house 4 to house 6, then 7, back to 5 and finishing at 8.
I mentioned this to our neighbour and version 2 was issued.
Taking on a project like this can seem simple in the beginning, but the more you get into it, you begin to realise it’s more than meets the eye.
And this can easily happen in business too.
An idea for a new product or service or maybe that long overdue review of your marketing activities.
And, trying to understand the do’s and don’ts when it comes to promoting your brand may seem daunting.
The rules are there for a reason but many people find them confusing, and therefore get them wrong.
And that mistake could put you on the Information Commissioner’s Office or the Advertising Standards Authority’s website because someone complained. This will obviously send the wrong message to your customers and prospects affecting the future success of your business. So if you need an expert’s view on your marketing to help you get (or stay) on the right track, so you can get back to enjoying time with your family and friends