It took me back…

Not something I wanted to be reminded of!

I was just settling into bed, ready to drift off, when my partner said, “That sounds like someone throwing up!”

He figured our youngest daughter would prefer her mum’s comfort over his in that moment.

Earlier that evening, I’d picked her up from the station.

She’d mentioned a headache and feeling a bit nauseous, but it wasn’t until 11:30 that the sickness hit.

Then again at 12:15.

And finally, at 1:10.

By then, she felt much better and slept through the rest of the night.

It brought me back to when she was little: she wasn’t quite as self-sufficient.

Back then, it would’ve meant changing pyjamas, bed sheets, and definitely a morning call to the school.

Now, she has a bowl—and my job was just to empty it. 🤢

And in the morning, she was messaging her manager herself to call in sick.

Having grown-up kids is fantastic, even if the cooking and laundry piles haven’t disappeared.

Their early years hold countless fond memories, but there are some things that never change—sometimes, only mum will do.

And it’s funny how things evolve.

Kids grow, routines shift, but certain responsibilities remain constant, just like in business.

Companies may mature and change, yet the need for expert guidance—especially in navigating compliant marketing and advertising—never fades.

So, if there’s anything simmering in your marketing or advertising that you’d like to address before it turns into a bigger issue, you know where I am. 🤔

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